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Wes Anderson Mixtape Mandy Fleetwood


By Studio Mixtape No Comments

I’ve always loved Wes Anderson movies – the beautiful sets, quirky characters, the abundance of exquisite typography, the moments of poignancy and how everything has been lovingly considered to the very last minute detail. So here’s a wee collection of some of my favourite tracks from his films, a mixture of Bollywood, Bowie and Bardot. Enjoy.

01 Typewriter Tip Tip Tip – Kishmore Kumar
02 Ping Island Lightning Strike Rescue Op – Mark Mothersbaugh
03 Me and Julio Down by the Schoolyard – Paul Simon
04 Le Temps de l’amour – Francoise Hardy
05 Life on Mars – Seu Jorge
06 This Time Tomorrow – The Kinks
07 Ramblin’ Man – Hank Williams
08 Queen Bitch – David Bowie
09 Les Champs-Elysees – Joe Dassine
10 Playful Pizzicato – Benjamin Britten
11 Mr Moustafa – Alexandre Desplat
12 The New Lobby Boy – Alexandre Desplat
13 The Society of the Crossed Keys – Alexandre Desplat
14 Clair De Lune – Alexis Weissenberg
15 Stephanie Says – The Velvet Underground
16 The Way I Feel Inside – The Zombies
17 Five Years – Seu Jorge
18 Rebel Rebel – Seu Jorge
19 Moi Je Joue – Brigitte Bardot
20 With a Girl Like You – The Troggs
21 Time of the Season – The Zombies
22 For Your Love – The Yardbirds

Spotify – Studio Mixtape 03 – Wes Anderson
Photography by Superfamous

Tiff Finney Mandy Fleetwood


By Studio Sneak Peek No Comments

It’s been a busy past few months, but one project I’ve been working on in collaboration with Sharon Caddie shall be launching very soon. We’ve developed a brand identity and e-commerce website for the spectacular Burlesque and Pole Performer, Tiff Finney.

Here’s a sneak peek – more to come very soon!



By Creative Process, Linkteresting No Comments

Came across this amazing Vogue shoot of Sienna Miller by Ryan McGinley  here.

“67% of consumers more likely to purchase from a mobile friendly website than they are from a website not optimised for devices other than desktop” Great article giving an overview of deciding to go with responsive design or developing a native mobile app.
Strong believer that writing is also a design skill – how interface copywriting and design fit together
 These rare historic images are fascinating and haunting
GFDA have new wallpapers! Hurrah!
This is an excellent checklist to encourage those in digital leadership roles to fully explore the digital world.
Serialising novels to encourage busy people to read more. Interesting.
It’s been around for a while, but I adore this speech by the fantastic Ellen Page – she’s spot on.
As a kid I made a She-Ra outfit out of paper and stuck it to myself with sellotape, so this impresses me greatly.
Would I like a cat in my pocket? Yes please.



By Advice, Just Read, Type Love No Comments

From a young age, I was aware of typefaces. Only I didn’t know they were typefaces as I was five, and although fairly bright and a precocious reader, I wasn’t some kind of intellectual-design-kid-prodigy (although how cool would one of those be?!). I remember wondering why certain ‘types’ of letters were used for kids books, adults books, cereal boxes, billboards, TV adverts etc. and noticing patterns as to how they were used, the styles that were aimed at kids on toys and cartoons for example. Then as an egotistical and slightly obnoxious teenager I spent inordinate amounts of time developing (far too) many variations on how I wrote and signed my name (Mandi, with an ‘i’ of course – cringe) and then painstakingly scrawled it all over my – and my pals’ – schoolbooks.

Safe to say, I find the subject of typography fascinating, and can look at type books for hours; probably longer than would be considered healthy. I obsess about it because as a designer, its an important part of my job; weird typesetting and crazy typeface choices can do so much damage to visual harmony, brand voice, legibility, readability and ultimately the viewer’s understanding of a piece of communication.


Anyway this brings me to this excellent book, Type Matters! by Jim Williams. This is a great book for a basic, but comprehensive, education in typesetting. An absolute pleasure to read with a gorgeously tactile cover, rounded page edges and beautiful typographic spread.


Type Matters! covers a huge range of topics, with each being illustrated with clear examples. I devoured this book in no time at all. To be honest much of it I was taught at college, but it’s always good to refresh your memory I say. This is a fabulous book for design students, and also a handy reference tool for seasoned designers too. Plus it looks great on your bookshelf…


You can buy Type Matters! here


By Creative Process, Linkteresting No Comments

This beautiful sign-of-the-times Valentines is by Emily Macdowell, you can buy one here.

As a big fan of designing for content, I do like this infographic outlining the process of responsive web design.
 As designers, it makes sense that we design our lives, right?
 These vintage valentines cards are pretty creepy….
 Love this campaign by Team Detroit encouraging young people and their parents to consider art school.
 Should you google that person?
 This is an excellent, excellent article on being a designer.
 Beautiful words from a father to his daughter, and a clever spin on beauty ad copywriting.
 Why do Lego Girls just sit about all day? I’d like to know too please…
 This is too cute, Toco the Cat and his human, growing up together.


Auld Reekie Roller Girls Twisted Thistles


By Edinburgh, Events, Roller Derby 2 Comments

I was going to write a post on what I’m working towards in 2014, but to be honest, that could just come back to haunt me, if I don’t achieve it. So, instead I’ve decided to talk about something that has has an amazing positive impact on my life in 2013 (and hopefully forever more) – Roller Derby.

I discovered Derby in July 2012. I was sat at home on crutches and in a leg brace having just dislocated my kneecap (for the fourth time) and my darling cat Mia had just died. I was a bit of a mess. I was feeling pretty rubbish and surfing Netflix and I came across Whip It (a film about roller derby starring Drew Barrymore and Ellen Page). After watching it, I had this massive realisation that this was something I had to be a part of. I really, really wanted to skate. I looked up my local league – the frankly rather excellent Auld Reekie Roller Girls –  and went along to a bout. I loved it so much that I decided to enrol on their Fresh Meat training programme.

First of all, unlike Whip It, Roller Derby is not  women in fishnets and skates punching each other in the face (how horrible would that be?!) It’s actually pretty much the opposite of that; skaters are athletes who do a huge amount of on and off skates training and are really supportive of each other. Roller Derby is a real sport with leagues recognised by the Womens Flat Track Derby Association (WFTDA). The wonderful thing about it, is that it’s skater owned and operated, so league members are all involved in every single aspect of running the league from organising games, training new recruits, securing funding and sponsorship, events management, creating promotional materials and marketing events; and as this is all done voluntarily the sport is evolving in the interests of skaters rather than corporate sponsors.

Auld Reekie Roller Girls

So here is why joining derby was one of the best things I did in 2013,  and reasons that I love Roller Derby in general (and ARRG in particular).

There’s a place for everyone

There is a lovely welcoming, encouraging atmosphere at Fresh Meat practices; the coaches are fabulous and push you to do your best. I skate with skaters who are all different shapes/ sizes/ages and from all kinds of backgrounds/jobs. Its such a great way to meet a varied bunch of lovely people. And we all go to the pub afterwards with crazy sweaty helmet hair.

Determination and fitness

Roller Derby drills are physically hard. And you ache all over the next day for the first few practices. It’s also mentally hard; like struggling to master a new skill, or  perceiving other skaters progressing faster can be a challenge. For me, having a shitty knee makes me nervous and overly cautious sometimes, which is something I have to work on. I just have to keep telling myself I have dislocated it four times doing very mundane things (like brushing my teeth – true story) so what the heck. Plus, building up muscle in glutes/quads/calves/core/everywhere really is conducive to happy knees as opposed to sitting at a computer all the time which equals very sad knees indeed.

Becoming a good skater makes me go to the gym. Losing weight and dress sizes has never ever motivated me to do exercise – having the fitness, strength and endurance to be able to skate with awesome skaters does. Derby practice also makes me push myself, like when I feel like I’m going to throw up or fall over, I try and put it out my head and kind of zone out, I think, although I’m not sure, that this might be what ‘focus’ is! It’s pretty cool what you can push your body to do, which brings me to my next point…

Auld Reekie Roller GirlsYour body doing cool stuff

There is far too much emphasis on what women’s bodies look like. Magazines are constantly telling us what we should look like and how to ‘fix’ parts of ourselves, mainly by losing weight, buying clothes and make up. We are projects, in need of constant aesthetic improvement. This is at best boring and expensive and at worst oppressive and psychologically damaging. If, however, the focus is shifted on to what your body can do, things get  interesting. Working towards learning new skills, working as part of a team and pushing myself out of my comfort zone for four months has worked wonders for me. I’m proud of what I have achieved, but also can’t wait to learn more, I’m fitter, a bit more toned, but also from simply shifting that focus to what my body can do, I’m quite happily still a size 14 and I love that my quads and calves are getting bigger, because they’ll make me a better skater.

Auld Reekie Roller GirlsComfort zone obliterating

I absolutely hate being in the spotlight or doing something on my own in front of a group of people. Strapping on skates for the first time in 10/20 years (or ever!) is scary, in fact for the first few practices, its scary. Practices force you to try and do something that you can’t do in front of people you admire and cheer for on a Saturday. It makes you realise what you’re made of. I also really love the general ethos of the league, people from all different backgrounds, shapes, sizes and fitness levels – and really you’re just encouraged to do your best and push yourself. Anyone can do this if you practice lots and train hard.

Auld Reekie Roller Girls Twisted Thistles

I can’t put my finger on it, but in many ways derby feels important. I think its really exciting that this sport has been developed primarily by and for women, and there are now also male and co-ed (mixed) leagues starting, and as a result people are coming together, getting fitter and achieving awesome things. Not to mention Junior Roller Derby, these kids will be amazing by the time they are in adult teams, it’s exciting to think where they will take the sport. I also feel that its important and empowering for women to mentor each other and play an awesome sport together. To my knowledge, women have never ‘owned’ a sport before, and I think its important that they do, what with being a huge proportion of the population and all.

Overall, Roller Derby has had an excellent positive impact on my wellbeing. It has been responsible for me getting up 5:30am to go to the gym, not drinking wine on a Saturday night, designing flyers until the wee small hours and also baking for bout days instead of going to the pub. Its made me fitter, built my confidence and made me feel a part of something that is super exciting.

Everyone I have introduced to derby absolutely loves it. so much so that three of my friends are now in training with me (and I’m always trying to recruit folk!). Saturday afternoon bouts are so much fun, aside from the excellent action filled game, there’s cool merchandise, cakes, and roller girl/ crowd high five round the track at the end. The atmosphere is lovely, its inclusive, its fun, its competitive, its badass whilst also completely family friendly, with kids dancing in the crowd and skating out as mascots with the teams. Plus I think it’s really positive for kids to see women competing in a full contact sport.

And at the end it feels like you’ve had a giant hug.

The season kicks off  on 1 February 2014. Event and ticket details on the ARRG website.
Also, Auld Reekie Roller Girls are currently number one in the UK Roller Derby Ranking Table
Photography by Breame





By Advice, Edinburgh, Just Read No Comments

I’ve been asked by a number of design graduates and students what books I’d recommend, and as I get through quite a few, I’ve decided to do a regular book review post on my blog of creative books I’ve read.

While I do enjoy the odd eye candy design book, to be honest I can’t really read them for long. And if I do, I’m left with a kind of empty feeling.

I like to know the whys and hows so for me its the books about the thinking behind creative work, the strategy (or indeed, the tactics) that I go for. While aesthetics are important, I like to see what creative work achieves and how it works rather than just what it looks like. I like to hear the stories behind the work, how creative teams came up with the idea and how they sold the idea to the client. I adore listening to people’s experiences, insights and approaches, and I love an anecdote. Enter Predatory Thinking A Masterclass in Outwitting the Competition by Dave Trott.

And a masterclass it is indeed, for every tale in this book has a lesson.

Read More

Mandy Fleetwood Studio Mixtape


By Studio Mixtape No Comments

Ok, so it’s not really midsummer anymore, but here’s what has been getting lots of airplay on my spotify recently. Have a listen here

01 Midsummer Night Blues – Waldeck
02 Back It Up –  Dr Rubberfunk
03 Holidays ft Alan Palomo – Miami Horror
04 If I Ever Feel Better – Phoenix
05 Ladyflash – The Go Team
06 Don’t Save Me – Haim
07 Dark Paradise – Lana Del Ray
08 Here Comes Your Man – Meaghan Smith
09 Everlasting Arms – Vampire Weekend
10 Total Control – The Motels