New Struan School is a school for children who are on the autistic spectrum. This school and it’s dedicated staff team quite literally turns lives around for the children and their families. Its a place where the pupils can be themselves and learn in a supported environment in a way that works for them.
The school itself, has a lovely atmosphere, there’s a real buzz about the place with the staff and pupils engaged activities, so a vibrant colour palette was developed to convey this energetic and positive environment. As the target audience for this site is parents of children with autism, we wanted it to be reassuring so decided that it should be visually led with images of the pupils and staff, so the families of prospective pupils could see first hand what goes on in the school on a day to day basis. News stories, showcasing school events and pupil achievements are a strong feature on the homepage, alongside a bold statement of the school mission statement and downloadable prospectus. The team page clearly shows staff and their contact details to further build trust and reassurance with parents/pupils. New Struan School is proud of its ethos so big bold statements also feature throughout, proudly declaring what the school believes in.
Project completed at the Lane Agency. Photography by Reuben Paris, Art Direction by Sharon Caddie.
- Brand Application
- Brochure Design
- Digital Art Direction
- Web Typography